About Shenova Trade Limited

Shenova Trade Limited is an independent cross-border consultancy connecting Europe and Greater China through business development, market expansion, strategic sourcing, and institutional collaboration.

Based between Milan and China, Shenova supports brands and organizations through practical market insight, commercial execution, and long-term partnership building.

Founder’s Background

Having lived and worked in Italy for over 15 years, Serena combines European market knowledge with a deep understanding of Chinese business culture.

Her experience spans luxury retail, eyewear, sourcing, business development, and cross-border market expansion.

She works closely with brands, institutions, and commercial partners, helping build meaningful connections between Europe and Greater China.