About Shenova Trade Limited

Shenova Trade Limited is an independent cross-border consultancy connecting Europe and Greater China through fashion, eyewear, lifestyle, and institutional collaboration.
With a strong presence between Milan and China, Shenova supports brands and businesses in international expansion, market positioning, sourcing, and cross-cultural communication through strategic insight and hands-on execution.
Rooted in long-term relationship building, Shenova operates through a flexible network focused on Italy-China business development and meaningful partnerships across industries.

Founder’s Background

With nearly a decade of experience between Italy and China, our founder has developed a practical and cross-cultural approach to international business, with a focus on fashion, eyewear, retail, sourcing, and market development.

Having lived and worked in Italy for 15 years, she brings hands-on experience in luxury retail, China market strategy, business development, and commercial coordination between European and Chinese partners — combining operational understanding with direct market insight in both European and Chinese markets.

Since 2021, her work has focused increasingly on the eyewear sector, supporting European and Chinese businesses through sourcing, commercial consulting, market insights, and relationship management.

Her strength lies in bridging cultural understanding with practical execution, helping businesses navigate communication, market differences, and long-term partnership building across borders.